India

1975

 

Introduction
   
  Being a magazine with great prestige and small circulation, FRENCH VOGUE's earned most of its profits from trade advertising. In addition, the publishers made money out of prestige, by printing special issues on Third World countries who needed to improve their image, and who in turn would buy advertising space and a few thousand copies. One of these countries was India, where Indira Gandhi had established a so-called state of emergency , which had been widely criticized by the western press on account of human rights.

When it was decided that VOGUE would do a special issue on India, I was assigned to do the photography, while Patrick Poivre-d'Arvor, a journalist who has since become a star of French television, was to write the text. Our itinerary was drawn by Indian officials, and we were made to understand that we had to present Indira Gandhi as a great lady and her country as a happy and prosperous nation.

Our journey turned out to be a luxurious nightmare. After spending the night in some posh hotel of wherever we had landed the previous morning, we would have to wake before daybrake and to be flown to the next place. There we were met by a caravan of limousines loaded with local officials, who delivered speeches, offered refreshments, and took us to visit factories or tourist attractions. Most of my efforts were spent in talking my way out of this, getting a car and a driver and trying to find something worth photographing - but by the time I had found it, the sun would be already too high for good colour photography. In the course of two frustrating weeks, I saw more cities and landscapes than I had during my first eighteen months in India - but I didn't get the time to photograph as I wanted.

 
  7 photographs are presented here.
10 images of this series are available from my digital files. Some more are among my transparencies.
 
     

haut de page

Frank Horvat Photography
Documentary Photos - India (1975)