First Fashion photographs

1950

 

Introduction
   
 

My first fashion photographs were taken at the Alta Moda shows in Firenze, on assignment for the monthly ILLUSTRAZIONE ITALIANA. I was paid 5000 lire per photograph (the price of a reasonable meal in a trattoria) and allowed about three frames and three minutes per dress.

 
 

The present image is the only one of this series available from my digital files.
Many more are among my negatives (but I don't really care to show them).

 
     

Frank Horvat Photography
Fashion Photos - First (1950)