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1958 - 84
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Advertising photos
1958 - 84 |
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Introduction | ||||||||||||||||||||||||||||||||||||||||||
| Advertising
jobs have never been my cup of champagne, mainly because I am not very good
at following instructions from "creative directors". But this
one sounded different - at first: " We want you to shoot a photograph
for our champagne, according to your own inspiration. You are entirely free
to photograph it as you like. But of course tyou have to show a couple,
he middle-aged but very distinguished, she in her late twenties, sexy but
elegant; their evening is just beginning; the Pommery bottle has to be prominent,
and turned in such a way as to show the label..." I accepted the assignment,
on condition that there wouldn't be any agency person on the sitting.
For once I followed the agency's instruction by the letter - while still producing an image they didn't expect: the stereotypical situation was exactly as they had requested, but I photographed it from an unusual angle, by placing myself and the camera on a platform above the models. One of the other two images shown here was for Chantelle, a lingerie brand. It was refused by the agency at first sight. The other was for a fashion catalogue called Élégance. |
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| Three images are presented here, a few more are in my files. | ||
| Frank Horvat Photography Fashion Photos - Advertising (1958-84) |